The Florida Department of Transportation (“FDOT”) announced a new three month campaign focusing on traffic safety, “Alert Today, Alive Tomorrow.” The campaign has been joined by the Jacksonville Sheriff’s Office and the Florida Highway Patrol. As part of the campaign is the slogan “Safety Doesn’t Happen By Accident.” The intent of the campaign is to remind people to pay closer attention when driving and to educate about distractions, thereby reducing the number of motor vehicle accidents and making our roads safer. Terrell • Hogan attorneys have also been educating the public about the critical danger caused by cell phone use when driving in its campaign, “Arrive Alive, One Text or Call Can Wreck It All.”
These campaigns are especially appropriate for Jacksonville, which in 2012, suffered a 34% increase in the number of traffic deaths. Florida is the most deadly state for bicyclists and pedestrians. The Alliance for Biking and Walking, a national coalition of bicycling and walking advocacy groups funded through the U.S. Center for Disease Control and Prevention, in its 2010 and 2012 Bicycling and Walking Benchmark Report found that Jacksonville was the worst city in the U.S. for pedestrian safety and the 5th worst city for bicyclist safety.
“Alert Today, Alive Tomorrow” brings to mind the 1970s “Arrive Alive” highway safety public awareness program, which then dealt with matters such as proper highway speed, road manners, and the use of seatbelts. The Florida Highway Patrol promoted this campaign to reduce motor vehicle related deaths and injuries by affixing ARRIVE ALIVE license plates to the front of their vehicles. Bumper stickers and billboards with the slogan were also featured to spread the message.
Now, the prevalence of modern technology: cell phones, smartphones, laptops, pads, GPS, detrimentally affects public safety on and around roadways.